The Safe Storage

It is important to understand this, since after implementing the SEO strategy, The Safe Storage went from having an organic traffic level of 9.9% in August 2018 to more than 16.8% for August 2019. By January 2020, the figure exceeded the 28th%. This means that the percentage of people who entered the website with a direct interest in the company's services tripled.

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The current footer clearly shows the relevance of organic visits to The Safe Storage. In this, it is observed that the display is the main source of traffic (53.8%), followed by organic queries (28.7%), and paid searches (11.8%). Direct visits (5.1%) and those obtained through social networks (0.4%) close the graph.


2.- The results of the benchmark report

On the other hand, the evolution of The Safe Storage in terms of its visibility in search engines is also quite positive. This is clearly visible through the SEO benchmark report.


Do you know what benchmarking is in SEO? It is a process in which you measure the performance of your company based on the keywords for which you compete and contrast it with that of rival businesses. In this way, you will discover if there is a comparative gap between your performance and that of your direct competition. As a result, you get the opportunity to fix the weaknesses found.


 


metrics visibility safe 1


The current results of this report show that the company has a visibility percentage of 69.5%, which far exceeds that of rival brands in the sector. As a consequence, today The Safe Storage has the highest visibility score in the industry.


3.- The growth of impressions in Google

As you probably already know, an impression is given every time that content that leads to your site is displayed on the Google results page. It is a metric that can help determine the exposure of a web page to its target audience.


But what do the impressions tell us in the case of The Safe Storage? Well, as a result of the application of the appropriate strategy and constant work, a progressive and consistent growth was obtained. Take for example the evolution of impressions for the last three months.


In November of last year, impressions rose 10.9%, a percentage that was surpassed by that of December which saw another increase, this time of 6.8%. Both figures were surpassed by the increase in January, which was a resounding 17.3%. In 2019, the average growth of impressions on Google was greater than 10% per month.


4.- Search variants in Google

Search variants are the keywords you compete for in search engines. These are not the terms that you select for your keyword analysis, but rather additional words for which Google shows you in certain queries, considering that what you offer could be of interest to the user.


The relevance of this data lies in the fact that the greater the number of search variants, the greater the number of keywords for which you appear. Thus, the visibility of your brand on the internet increases and with it the possibility of reaching a new audience.


metrics variants search seo safe store


You can clearly see the growth of search variants throughout 2019, a period that far exceeded the results that the company had the previous year. It is a progressive growth that has been sustained over the months


Thanks to the SEO work that was carried out in Capybara, only in the month of January, the growth of search variants had an increase of 9.2%. As of today, The Safe Storage's monthly growth rate averages about 14%.


5.- Growth in conversions

Without a doubt, the most relevant data to take into account are the conversions that were obtained through search engine optimization. After all, getting leads is essential for any company.


In October 2018, the percentage of organically generated conversions was 6.5%. However, by November 2019 this figure was already at 24.7%. The contrast between the results before and after the SEO service is very noticeable. That trend towards the growth of conversions through organic channels is on the rise.

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